Praesage is a licensed reseller and service bureau for the smartFOCUS Viper 5 – a new standard in Marketing Analysis.   This system provides unparalleled speed, accuracy and ease of use even when handling billions of records.

At a minimum, Viper 5 provides:

1. Ease of use through
      Descriptive data definition
      Intuitive user interface for marketers


2. Scalability
      Capable of handling billions of records
      Performance optimized data


3. Marketing Relevance
      Convert data into customer knowledge for broad applications
      Enables better marketing decisions


4. Data Mining Module
      Intuitive data mining for marketing
      Predictive modeling


5. Campaign Planning
      Direct Mail, Web, E-mail, Call Center
      Integrated with Viper drag and drop feature